Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of borne by unhealthy water, making it the world's leading cause of death
On 22nd March, Solidarites International and BDDP Unlimited had mark that day to be World Water Day and launch the ad campaign video to build awareness of the scourge of undrinkable water.
The campaign was created by BDDP Unlimited, produced by Hush and directed by Clement Beauvais, a young director, musician and photographer.
They also have a petition for the readers to signs, and will be personally handed to the French President during the 6th World Water Forum in March 2012.
Here's the official website of the petition, I have signed mine, it's your turn now
Let's help the world together :)
Below is the video of the ad campaign, very creative!