Wednesday, March 9, 2011

'Slow Fashion'

"Fast fashion is about greed. Kate Fletcher says it’s time to slow down and consider the true cost of choosing quantity over quality"

Fast Fashion means fast in production and fast in consumption. Nowadays people have clothes more than what they need which means more stuff get thrown out each year and fashion has become what you want, not what you need anymore.

While, the term 'slow fashion' is the opposite of fast fashion, it's doesn't mean producing clothes slower, it simply means sustainability. Producing something that will last longer in you wardrobe. The slow approach help the consumers to appreciate their clothing more and prefer quality than quantity.

This semester, my studio is about 'Slow Fashion' and we are to create a series of prototype that suits the client needs and of course they have to be sustainable.

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